Back to the Pind

"Back to the Pind" Photoshoot for Drip by Rage

We took the essence of Punjabiyat and infused it into the heart of a rural Punjabi village for our Back to the Pind photoshoot. This campaign captures the soul of our brand—where tradition meets streetwear—set against the raw, unfiltered beauty of the pind (village).

The shoot unfolded in the vibrant, rustic landscapes of Punjab, surrounded by golden fields of wheat, aged banyan trees, and traditional mud houses. Local elements like charpais (woven cots), bullet tractors, and colors connecting our designs to the roots of Punjabi culture.